TO NEW HORIZONS, Erika Arzt / Juan Linares

ITINERARIOS, Fundación Botín, Santander 2010/2012
-215 pencils drawings on paper, 14×18,8cm
-Animation loop, 25seg.

Animation of a wave[2] crashing produced out of 215 drawings copied from the same number of still frames (produced manually in China by one of the different Oil Painting Villages that can be found in Xiamen[3]) extracted from the film ‘To New Horizons’ produced by General Motors for their 1939-40 New York World’s Fair exhibit Futurama. This film represented a vision of the society of the future as in 1960, a vision that is now the past.

[1] The 1939 New York World Fair exhibition that took place just after ‘The Great Depression’, became a modernity’s promise, ‘The World of Tomorrow’, as an attempt to reconstitute a national narrative of progress shattered by a traumatic past by means of the different propositions for the ideal society as represented by the different pavilions that the large corporations housed in the fair. This particular vision of a market driven economy, coincided in place and time with the one that other countries proposed at the Fair with their own promise of wholeness and coherence, thus generating a blurring of ideological distinctions between democratic and totalitarian systems.
The 2008 collapse of the international financial markets and the different economical crisis that have followed, has lead most of the western world into a deep crisis and contributed to confirm the consolidation of the influence in the World of some emerging countries such as China with their own particular version of ‘The World of Tomorrow’.


[2] About what we only knew vaguely, and in “vaguely” [vaguement], there is a “wave” [vague], and waves are the result of movements in the interior and exterior of the ocean, imprinting turbulences (in a non-linear fashion) on its surface. Etienne Chambaud and Benoit Maire on their collaborative project ‘Position actuelle de l’Idéalisme (The Current Position of Idealism)’.

[3] Xiamen is a coastal city in southeastern China. It was the port of trade first used by Europeans (mainly the Portuguese) in 1541 as part of their imperialistic, colonialist enterprises across the World in search of new trade posts. Xiamen was also one of the earliest Special Economic Zones created in the 1980s. Xiamen is now home to one of the bigger concentrations of artists in China working for businesses that specialises in the reproduction of images; from old masters to any other image that people from all over the world might send to them.